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Ready for Growth?
How much of your time is spent on tasks with a deadline for this week or this month?
Do you manage to work on where your company needs to be in two years, every single week?
Does everyone on your team know your North Star and work towards it every day?
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Clear Strategy
How do you move from all the ideas and opportunities to a clear strategic course?
Is it clear to everyone what the strategy means for their role on a daily basis?
How do you tackle the bottlenecks in achieving your goals?
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Growth is...
Growth means professionalizing and letting go... right?
The sooner you build the right foundation, the greater the advantage as you scale.
But how do you ensure a balance between professional entrepreneurship, without becoming too bureaucratic?
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Prep voor funding
Where should you focus to best prepare for a funding round or an exit?
Which metrics are important, and what does that mean for the strategy and the focus of your people?
Sustainable growth - Strategy execution - Financial predictability - Commercial maturity - Culture & values driving growth - Engaged people - Growth leadership
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Focus
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Strategy execution
From a clear cut strategy to concrete quarterly goals and daily actions. Together, we ensure the entire organization knows the strategic direction and how everyone contributes, with clear KPIs and responsibilities.
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People & culture driving growth
Your team is your greatest asset. We'll identify the building blocks a a culture that fosters talent growth, encourages ownership, and where people contribute to the goals with great energy and engagement. This is the foundation for sustainable success.
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Commercial maturity level
We professionalize your sales and marketing approach. From setting up a predictable sales pipeline to optimizing your online marketing and building a powerful commercial engine for your company.
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Financial insights & predictability
Get a grip on your finances. We'll select clear steering information, management insights for financial predictability, enabling you to make the data-driven decisions essential for growth, funding, or an exit.
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Everyone always says:
`You have to work ON your business, not IN it.`
And that's true, of course, if you have ambitious growth goals. But how do you actually make that happen? How do you ensure you can consistently prioritize the long term without losing sight of day-to-day operations? And where do you place your focus?
That´s where I come in.
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My services
Whether your goal as a startup or scale-up is sustainable growth or preparing for funding or an exit, there are various routes to success, and they always require a tailored approach.
Strategic Growth and Execution Sessions
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Clearly define the big long term goals, plotted in time with a concrete North Star and the right strategy to execute succesfully.
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Focus on strategy execution with clear quarterly objectives, selecting key metrics and defining responsibiities.
1-2 days
Growth Sparring Partner & Business Coach
Medium to long term business growth sparring with (co-)Founder, CEO/MD and/or leadership team.
In regular sessions we´ll adress both current issues and tackle a range of relevant topics setting you up for sustainable growth over a longer period of time.
4-16 hours per month
Advisory Board Role
and/or Curation
Really getting to know the business, people and leadership combined with an extensive and customized structured approach.
~6 sessions / year including preperation templates and actionable reports
The benefit of a tailored, high-impact board to help you to excel in your current and future challenges and ambition.
One time or periodically
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Every founder deserves a sparring partner, a growth coach, a trusted advisor.
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Not someone who shows up for two hours twice a year and spouts generic advice.
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But someone who believes in your vision and ambition, gets to know your company inside and out, and understands your situation.
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Someone who brings experience as a founder of a high-growth company, with a successful exit and further growth as part of a pan-European software corporation.
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Who provides constructive feedback in a safe and confidential environment and continues to challenge you on important topics.
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And who has faced and overcome their own challenges. Also with the help of others.
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About me
Hi! I'm Jelmer (pronounce: Yelmer).
I co-founded a software company with three friends. We worked hard on our growth, and eventually, this paid off. Our ambition was endless, we gained more and more traction, and the company grew and grew. We were approached for an acquisition, which gave us new perspectives on our potential growth path. After speaking with many interested parties, we chose to join Visma, a fast-growing pan-European cloud software company.
For six years, I continued to build our organization as a Managing Director within Visma. The expertise and experience of such a large company — focused on accelerating the growth of all its business units — was invaluable and incredibly inspiring. So was collaborating and sparring with the talented fellow entrepreneurs/MDs and the best experts in various fields, from product development, AI, and online marketing to people & culture, finance, and growth hacking.
Building my own company, my own product, and a top-tier team was a fantastic journey. Now, I help other founders on their growth journey. I realize that independent startups often lack the support that business units have within an organization like Visma. But why shouldn't they have it? With the right guidance, every founder can organize and accelerate their growth even more effectively. And that's where I love to help!
My perspective on growth
Throughout my journey as an entrepreneur, my focus has often been on commercial and technological growth. But within that, I've always been guided by more fundamental values: equal opportunity and building a strong team that embraces diversity in background, beliefs, gender, and an appreciation for neurodiversity. I believe that the most successful companies of the future will not only be profitable but also a positive force in society.
That's why, while I work with all ambitious founders, I'm particularly passionate about supporting mission-driven companies. Companies that make a positive societal impact, whether focussing on sustainability, inclusivity, or creating equal opportunities. These are the entrepreneurs who are shaping the future. They are building a better world.
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Contact
Ready to Partner?
Contact me today.